Overview

Grasshopper has been working with renewable energy company Vattenfall for several years in Wales to help raise the profile of the socio-economic impact its projects are having within local communities.

What we did

Grasshopper worked on a short media relations campaign to help raise the profile of Vattenfall’s Pen y Cymoedd Wind Farm at a regional level. This required communicating its positive impact on communities, the environment and economy. Tactics included a mix of news on community investment, case study development and social media.

Outcomes

Coverage included the Western Mail, Wales Online, Business Green and a five minute feature on ITV Wales’ weekend news slot. The campaign had an estimated reach of +2.1m people.