Welsh Government – raising awareness of positive climate action in Wales
Grasshopper worked alongside Welsh Government on a campaign to raise awareness of the individuals, organisations and businesses that are working to reduce the impacts of climate change.
Phase one of the campaign was timed around COP27 and Wales Climate Week in November 2022 to help drive and mobilise positive climate change behaviour.
What we did
Grasshopper supported the development of campaign messaging and created a series of case studies featuring a selection of organisations that have received Welsh Government funding.
We worked with Wales Online to produce four bilingual advertorials focusing on key areas that contribute significantly to the reduction of carbon emissions into the atmosphere: housing, energy use, travel and how we consume.
We also created a social media toolkit for partners to boost awareness of positive climate action and to extend our online reach.
We achieved +15 pieces of online and print coverage across Welsh media, including Wales Online, South Wales Argus and Business News Wales.