Overview

Neath Port Talbot Council wanted to improve the way it engages with the public in the development and promotion of active travel routes across the region. 

Active travel – walking and riding a bicycle – is at the heart of Welsh Government’s policy to create a healthier Wales and connect our communities.

What we did

Grasshopper developed a strategy, including stakeholder mapping, key messaging and campaign resources to create a sense of momentum leading up to the announcement of the new active travel routes. 

As part of the brief we developed a specific Neath Port Talbot active travel brand, templates for marketing and publicity materials and designed a new active travel webpage.

Outcome