Neath Port Talbot Council – encouraging the public to leave the car at home
Social and digital
Graphic design and creative services
Neath Port Talbot Council wanted to improve the way it engages with the public in the development and promotion of active travel routes across the region.
Active travel – walking and riding a bicycle – is at the heart of Welsh Government’s policy to create a healthier Wales and connect our communities.
What we did
Grasshopper developed a strategy, including stakeholder mapping, key messaging and campaign resources to create a sense of momentum leading up to the announcement of the new active travel routes.
As part of the brief we developed a specific Neath Port Talbot active travel brand, templates for marketing and publicity materials and designed a new active travel webpage.
See the new Active Travel website here!