Overview  

Working with SBW Advertising and Welsh Government, Grasshopper raised awareness of ways in which people across Wales can change their attitudes and behaviours to make climate positive decisions around recycling, energy and active travel.

What we did

Grasshopper undertook extensive research to identify organisations that could inspire action and were already making climate positive recycling, energy consumption, and active travel decisions. This was utilised to produce thought-provoking and engaging case studies under the four key themes that inspire action including active travel, energy, recycling and adaptation.

Working with SBW Advertising, Grasshopper enhanced the reach and engagement by bringing the case studies to life through video production and developing advertorials for Wales Online.

Outcome

Grasshopper produced 25 engaging case studies across all four themes, highlighting easy and inspiring ways in which people could make small changes to their behaviour to make a big difference.